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Online meetings and webinars are a great way to communicate with colleagues, current, and future clients. They’re more engaging than traditional phone calls or back and forth email conversations and can really give your sales and marketing efforts a boost. But, because this communication is live it comes with some risks that cause people to shy away. To help banish video conferencing fears, let’s arm you with four tips to address common technological snags.

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For most people, video conferencing elicits a vision of sitting in a conference room and staring at people in another conference room— this is the traditional use of video conferencing. However, video collaboration tools are being used very creatively in a variety of ways by all types of businesses. For technology resellers, installers and system integrators, that opens up a huge opportunity to sell video conferencing outside the traditional small to medium business. In today’s day and age, video conferencing can be adopted by nearly any type of business to improve operations, customer service and its bottom-line. Let’s take a look at some unique industries where video conferencing and collaboration tools are present.

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Today, about 76% of users claim to use video solutions at work. Video communications outperforms conventional communication channels because it provides an organic user experience, resulting in higher engagement, enhanced experiences and a collaborative environment for employees who use it to communicate. For these reasons, businesses are adding video to their communication strategy and seeing outstanding results.

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Working in this industry, you’ve probably heard the term “Quality of Service (QoS)” but maybe you don’t know what it means, or you don’t know how to explain it to your customers. It basically refers to the overall quality or the performance of a service such as telephony, computer networking, or cloud computing. The quality of these services is measured based on various factors including packet loss, throughput, delay, etc. The more delays seen when using a network, the lesser the quality of the user experience. The goal of most networks whether in an office, a university, or even a retail business is to ensure a positive, efficient experience by all users. QoS Standards help us to achieve that.

It is no secret that the way we communicate is changing – especially in the workplace. 20 years ago, internal processes within a business were focused on communicating knowledge and plans to employees to ensure everyone is on the same page. This model was based on a few key stakeholders making decisions and relaying those decisions to employees through internal communication programs such as email or print newsletters, memos or staff meetings. Businesses did not have tools to allow them to maximize their time and employee contributions by collaborating efficiently and productively. Traditionally, the only communication options most businesses had were phone calls and in-person meetings, the first of which creates a strange dynamic that ignores non-verbal communications, the latter of which limits efficiency and productivity at the expense of a meeting.

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Raise your hand if you’ve recently attended a webinar or online meeting. Just last week I attended 3 online meetings and 1 webinar. Chances are, you’ve probably been to a few yourself. That got me thinking: video conferencing is not just a commodity anymore, but rather a standard medium of business communications. For that reason, I gathered a list of growing trends that prove VC is disrupting the industry and why this medium is becoming a standard in the way we communicate.

High quality video conferencing used to be expensive and out of reach for most small businesses, but with the explosion of affordable options, video conferencing is far more accessible for everyone. However, despite the proven benefits of Video Conferencing such as:  faster decision making processes, keeping remote teams connected, and saving money on travel, many are still slow to adopt.  Which made me wonder, why-what’s getting in the way? There are a few common barriers that stall technology adoption, specifically with video conferencing. Let’s explore how your company can overcome them.

While researching video conferencing, I discovered that this market is growing by exponential numbers, but what’s more fascinating, is that more and more people are using video conferencing in unconventional ways.

By now, we’ve become so dependent on our mobile phones, it’s hard to image a time before they existed. In a world where there is an app for everything, it’s no surprise video conferencing is also attainable on mobile devices. This is due to mobility becoming an increasing trend in different business environments. Many front-line roles require more tools that provide flexibility and instant communication, putting mobile video conferencing on their must-have items.

WebRTC burst onto the scene in 2011 and generated a huge buzz.  Everyone talked about how revolutionary it would be, how it was “going to explode,” and “change everything!” But a lot of the stuff I read didn’t explain how that was going to happen, or what WebRTC actually is. Now that it’s being implemented widely, I’ve noticed more discussion about it. Still, this discussion did little to provide clarity for users that weren’t developers. In today’s blog post I’m going to decode and explain WebRTC.