en español

For those of us involved in the field of marketing, we know that word embodies a number of different branches— anything from content, social, product, digital, brand, strategy, you name it. They all focus on different aspects of marketing but are directly or indirectly driven by the same goal—ensure profitability. As a result, there are a number of different strategies you can choose when creating marketing campaigns to promote and grow your business. That’s why having a list of fundamental strategies to focus on will guide your efforts and keep you goal-oriented. Let’s dig into the basics and find out how to create a balanced marketing strategy.

en español

Let’s face it, security in VoIP is a top concern, especially when multiple locations and users are connected under the same network— if something goes wrong, that means your entire system and everyone in it is affected. Thankfully, with the right security practices, keeping your VoIP network safe and protected doesn’t have to be messy. Today, I am going to list the most effective ways to keep your VoIP network secured and how you can apply these best practices to your own communication hub.

En español

It is surprising how impactful proper communication practices are, especially when having access to powerful communication tools. A rambling voicemail, incorrect or unneeded punctuation, cc’ing colleagues without explanation, and even an extra bolded word are a few examples of how poor communication tactics can breakdown productivity and collaboration. In the end this can lead to wasted time, drops in productivity, more avoidable mistakes and even loss in sales and profits. At Grandstream, we create the tools you need to excel at communication, but we also wanted to provide some tips to make sure you use these tools to their fullest potential.

The fall season in New England is commonly a time for reflection, the change of season seems to inspire this need to ponder and prepare for the coming year. Considering all of Grandstream’s accomplishments over the last year I thought this blog post would be a good time to take a look back and reflect on the past year.

In a world of instant communication, device integration and faster processes- where does your business strategy stand? Call centers in particular, should be equipped with the latest technology aimed at elevating customer service and providing efficient business practices. For these reasons, an IP communications system that can handle these requests is imperative when seeking a more efficient call center.

We already know that WiFi is almost everywhere we go— but, should it be implemented at your business as well? There are many benefits of offering complementary WiFi to your consumers. And while it may seem like the investment is one-sided, businesses end up profiting thanks to the addition of free WiFi on premises. If you are unsure how providing WiFi can significantly improve your business, this list of benefits can provide some answers. 

This is the year of automation. Whether you know the term or are new to it, automation is one of the top tech trends making a buzz in 2017.  As a marketer, this gets me excited. I’m talking about the technology that helps optimize, track and measure business strategies. Many people are sharing this idea and starting a bigger conversation about its impact in different business practices. 

When it comes to strategizing for your business, size matters. Creating a comprehensive marketing plan that highlights the value of targeting the right market size is important. This will build an accurate B2B profile, making it easy to design targeted content which contributes to the success of your campaigns. Not to mention the impact it will have on your ROI. That’s one effective way to market.