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4 Essential Marketing Strategies Every Business Should Implement

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For those of us involved in the field of marketing, we know that word embodies a number of different branches— anything from content, social, product, digital, brand, strategy, you name it. They all focus on different aspects of marketing but are directly or indirectly driven by the same goal—ensure profitability. As a result, there are a number of different strategies you can choose when creating marketing campaigns to promote and grow your business. That’s why having a list of fundamental strategies to focus on will guide your efforts and keep you goal-oriented. Let’s dig into the basics and find out how to create a balanced marketing strategy.

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Topics: Marketing, Best Practices, Social media, tips, marketing strategy

How to Give your Social Media Strategy a Boost


What’s a “Like” got to do with it? Everything! At least when it comes to social media. If you are wondering how to drive engagement and follower increase, wonder no more. I sat down with our social media guru here at Grandstream and compiled a list of useful tips to boost your social media strategy through relevant content.

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Topics: Marketing, Social media