For most people, video conferencing elicits a vision of sitting in a conference room and staring at people in another conference room— this is the traditional use of video conferencing. However, video collaboration tools are being used very creatively in a variety of ways by all types of businesses. For technology resellers, installers and system integrators, that opens up a huge opportunity to sell video conferencing outside the traditional small to medium business. In today’s day and age, video conferencing can be adopted by nearly any type of business to improve operations, customer service and its bottom-line. Let’s take a look at some unique industries where video conferencing and collaboration tools are present.