4 Essential Marketing Strategies Every Business Should Implement

For those of us involved in the field of marketing, we know that word embodies a number of different branches— anything from content, social, product, digital, brand, strategy, you name it. They all focus on different aspects of marketing but are directly or indirectly driven by the same goal—ensure profitability. As a result, there are a number of different strategies you can choose when creating marketing campaigns to promote and grow your business. That’s why having a list of fundamental strategies to focus on will guide your efforts and keep you goal-oriented. Let’s dig into the basics and find out how to create a balanced marketing strategy.

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Topics: Marketing, Best Practices, Social media, tips, marketing strategy

One-on-One: Previewing the WP820 with Mike Magers

Posted by Phil Bowers, Senior Marketing Manager on Aug 1, 2018

en español

We are getting close to the official release of our first cordless WiFi IP Phone, the WP820 (for those who have has been following the development of this model and seen it called the WP800, we decided to rename it the WP820). The feedback we have gotten from Beta testers, channel partners service providers, major platform providers and potential end-users points to this product instantly becoming one of our best-selling models. Our Beta Club had more applicants to test this product than any product we have ever put through a beta test. Also, as you may have seen me talking about recently in a blog and on a Telecom Reseller Podcast, WiFi voice is poised to become a mainstream deployment model because of its cost, management and environmental benefits.

To get some feedback on our upcoming WP820, I recently sat down with Mike Magers a prominent Grandstream Reseller and Systems Engineer with VoiceConnex, a technology integrator in Missouri, USA. Not only does Mike bring years of experience within the telecom and security industry, but he is a Beta tester of the WP820.


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Topics: WiFi Phone, WiFi voice network, WiFi voice, WiFi IP Phone, wp820

The 3 Most Common Hybrid Deployments for VoIP to Analog Solutions

en español

Voice over IP delivers major improvements to traditional communication networks, and as a result legacy analog phone systems are on their way out. Ten years ago, 80% of homes had landlines, but today that number is down to 43%— and businesses are following this trend as well. However much VoIP is becoming the go-to technology for communications, it is important to acknowledge that certain markets cannot fully convert to a total VoIP solution. Not recognizing this could lead to loss in potential sales against competitors. In these situations a hybrid VoIP network can help deliver the flexibility and power of an IP solution while catering to the restraints of your customer. Below are some of the most common situations and their solutions.

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Topics: voip network, Hybrid Networks, Analog Network, ATA, GXW

Setting up VPN Tunnels with Grandstream

en español

As more businesses rely on the Internet to fuel their networks, adding extra layers of protection to secure these networks is essential. That’s where VPNs come in— they’re private networks that help encrypt information exchanged through the Internet, ultimately safeguarding your entire network and everything connected to it.

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Topics: GWN, VPN, Networking, voip network, router

Build a WiFi Voice Network with Grandstream Solutions

Posted by Phil Bowers, Senior Marketing Manager on Jun 19, 2018

en español

Over the last couple of months I have been having a lot of conversations about WiFi voice. WiFi voice is not only a big current focus for us, but it has also become a notable buzzword within the VoIP and UC space. Many businesses, especially enterprises, have begun to build truly wireless offices complete with entirely wireless communication networks. The topic even came up in a Podcast I did a few weeks ago with Telecom Reseller. Whatever you may think about WiFi voice, it is poised to take over the market sooner than later.


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Topics: VoIP, WiFi, QoS, VoIP trends, WiFi Phone, WiFi voice network, WiFi voice, WiFi IP Phone, WiFi APs, WiFi Acess Points, Voice network, business voice, WiFi Voice Enterprise, PMK caching, OKC WiFi

Must-Have Software Integrations to Make the Most of Your IP Phone System

 
The way we communicate and go about our daily lives are becoming exceedingly interconnected. Right now, you could be reading this blog post on a device that sends an email, shoots off an instant message, or initiates phone calls. A recent Syntonic 1 survey reported that 64% of workers use their smart devices to accomplish business tasks. A desktop phone is a valuable instrument for communication, and we have developed the tools to integrate it with other devices to help you stay as efficient as possible.
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Topics: GXP Phones, BYOD, IP communications, VoIP mobile, VoIP trends, smart office, SIP endpoints, VoIP endpoints, mobile device integration

Everything You Need to Know About a Wireless Mesh Network

en español

The idea is simple- mesh means that various mesh nodes help spread a network connection across a large area by “talking” to each other and forming a connection. Essentially, a wireless mesh network is an alternative to the traditional WiFi solution that uses access points and wired links to create a network. In scenarios where having a wired network connection is not possible either due to environmental restrictions or resources, having a solution that supports wireless mesh technology is important.

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Topics: GWN, Access Points, mesh, topology

The Internet-of-things is Driving the Future of SIP Endpoints

Posted by Phil Bowers, Senior Marketing Manager on May 15, 2018

en español

Like any technology, VoIP requires constant innovation and adaptation in order to keep up with the always-changing way we live and work. Over the past decade, VoIP has shifted from being a voice protocol to the powerful unified communications engine that is today. The future of VoIP, and more specifically VoIP endpoints, will require continued evolution and adaptation. With the ability to communicate from almost any device, how do manufacturers ensure VoIP endpoints continue to be relevant?


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Topics: VoIP, IP PBX, CRM, VoIP trends, IoT, smart office, internet of things, SIP endpoints, VoIP endpoints, future of SIP, future of VoIP, IP phones, SIP, VoIP messaging, property management systems, security and facility access, SIP messaging, IP security, mobile device integration

Integrating Facility Access Solutions with the GDS3710 IP Video Door System

Posted by Dorothy Murach, Marketing Manager on May 8, 2018

en español

If you’re familiar with Grandstream, you know we’re not just a hardware provider, we’re also a solutions provider. Whether its IP communication solutions, networking, surveillance or a total Unified Communications suite, we’re here to provide comprehensive solutions that integrate technologies across a wide variety of business needs. It is in this mindset that we created the GDS3710 IP Video Door System. Let’s dive into how users can integrate a GDS into a greater facility access and surveillance solution.

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Topics: Product Integration, IP Surveillance, Facility Access

Examining the Future of the Smart Office

Posted by Phil Bowers, Senior Marketing Manager on May 1, 2018

en español

Smart homes are the buzz over the past few years. Some of the largest consumer-focused brands in the world, including Google and Amazon, are making the smart home mainstream through easy-to-use and affordable solutions. Amazon’s Alexa, Google’s Assistant, Nest’s connected home devices and even the Ring Video Door Bell link together lighting, temperature control, security and home appliances to allow us to be more productive, comfortable, and safer in our homes – while also saving money.

We are beginning to see what the future of the home will look like, but what will the future of the office look like?



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Topics: Video Conferencing, collaboration, IoT, smart office, internet of things

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