Johanna Brito, Marketing Communications Manager

Loves the outdoors and cheesy inspirational quotes. Likes to pass the time by reading about IoT and watching reality TV (often at the same time).
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Recent Posts

4 Essential Marketing Strategies Every Business Should Implement

For those of us involved in the field of marketing, we know that word embodies a number of different branches— anything from content, social, product, digital, brand, strategy, you name it. They all focus on different aspects of marketing but are directly or indirectly driven by the same goal—ensure profitability. As a result, there are a number of different strategies you can choose when creating marketing campaigns to promote and grow your business. That’s why having a list of fundamental strategies to focus on will guide your efforts and keep you goal-oriented. Let’s dig into the basics and find out how to create a balanced marketing strategy.

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Topics: Marketing, Best Practices, Social media, tips, marketing strategy

Setting up VPN Tunnels with Grandstream

en español

As more businesses rely on the Internet to fuel their networks, adding extra layers of protection to secure these networks is essential. That’s where VPNs come in— they’re private networks that help encrypt information exchanged through the Internet, ultimately safeguarding your entire network and everything connected to it.

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Topics: GWN, VPN, Networking, voip network, router

Everything You Need to Know About a Wireless Mesh Network

en español

The idea is simple- mesh means that various mesh nodes help spread a network connection across a large area by “talking” to each other and forming a connection. Essentially, a wireless mesh network is an alternative to the traditional WiFi solution that uses access points and wired links to create a network. In scenarios where having a wired network connection is not possible either due to environmental restrictions or resources, having a solution that supports wireless mesh technology is important.

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Topics: GWN, Access Points, mesh, topology

Best Practices and Tips to Increase Security in VoIP Networks

en español

Let’s face it, security in VoIP is a top concern, especially when multiple locations and users are connected under the same network— if something goes wrong, that means your entire system and everyone in it is affected. Thankfully, with the right security practices, keeping your VoIP network safe and protected doesn’t have to be messy. Today, I am going to list the most effective ways to keep your VoIP network secured and how you can apply these best practices to your own communication hub.

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Topics: VoIP, Security, Best Practices, tips, voip network

Why Video Should be in Your Communication Strategy

en español

Today, about 76% of users claim to use video solutions at work. Video communications outperforms conventional communication channels because it provides an organic user experience, resulting in higher engagement, enhanced experiences and a collaborative environment for employees who use it to communicate. For these reasons, businesses are adding video to their communication strategy and seeing outstanding results.

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Topics: IP Video, Video Conferencing, video communications, business strategy

The Most Influential VoIP Trends of 2018

en español

VoIP is here to stay, and today more than ever, its growing trends are making a huge impact in the industry, paving the way for businesses to embrace VoIP— and grow with it, too. This year, VoIP is making a buzz in the tech world as certain trends and products have emerged, shinning a spotlight on its importance to business communications. These are the trends that make VoIP so influential this year.

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Topics: Unified Communications, advantages of VoIP, emerging 2018 technology trends, VoIP mobile, VoIP trends, most influential VoIP trends, 5G, integration

5 IP Communications Myths Busted

en español

I want to help simplify VoIP. Especially for those of you thinking about implementing VoIP or even those who are simply curious about IP communications. Switching an entire communication hub from analog to IP can seem scary. You might think that upgrading to a new technology that includes all your communication devices can be complicated, time-consuming and even too expensive. These, among many other myths about VoIP couldn’t be further from the truth. To help paint a more accurate picture of the advantages of VoIP, I’m going to debunk the 5 most common IP communication myths.

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Topics: Unified Communications, IP communications, advantages of VoIP, myths about VoIP, IP communication myths busted, upgrading to VoIP

Big Data and Why it Matters

En español

What’s the big deal with “big data”? The way businesses manage data is progressing and becoming an essential vessel in their business model. The combination of analytics and data can help businesses not only make better decisions but discover patterns and trends that make them more efficient and profitable. That, plus the ability to discover consumer behaviors based on data is what makes this trend such a big deal.

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Topics: Unified Communications, call center, telecommunications, e-commerce, big data, analytics, CRM, travel industry, healthcare industry, analyzing data

Growing Trends of Video Conferencing

en español

Raise your hand if you’ve recently attended a webinar or online meeting. Just last week I attended 3 online meetings and 1 webinar. Chances are, you’ve probably been to a few yourself. That got me thinking: video conferencing is not just a commodity anymore, but rather a standard medium of business communications. For that reason, I gathered a list of growing trends that prove VC is disrupting the industry and why this medium is becoming a standard in the way we communicate.

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Topics: Video Conferencing, Cloud Services, BYOD, Huddle Rooms, Platform Consolidation, webinars, growing trends, VC, online meetings

Staying Ahead of System Failures

 

 

You’re working on a report, suddenly half way through your data input, the screen freezes and with it the ability to save or retrieve your work. You sit there, frantically watching your unsaved work disappear, and just like that, Microsoft sends off an error message that your “program ended unexpectedly”. You can say that again. Too often we’ve all experienced this. Fortunately, companies like Microsoft have developed a series of recovery options that help ease program interruptions and the loss of unsaved data. Just like this scenario, system failures anywhere are inevitable and that’s why developing a backup and failover solution is critical to any business.

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Topics: Unified Communications, failover solution, backup solution, HA100, UCM6510

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