What’s a “Like” got to do with it? Everything! At least when it comes to social media. If you are wondering how to drive engagement and follower increase, wonder no more. I sat down with our social media guru here at Grandstream and compiled a list of useful tips to boost your social media strategy through relevant content.

This article was originally published in Comms Business Magazine - the UK's leading magazine for the ICT channel. Click here to view the article on their website.

Every business is always looking for ways to make their company more productive while increasing their bottom line. Most of the changes a business will consider usually come down to increasing resources at the expense of increased costs, or decreasing costs at the expense of lowering resources. There is one, easy and often overlooked change that a business can make to increase resources, productivity and bottom-line revenue while actually lowering costs. Changing your communications platform to a modern, digital communications platform is that change.

Not all industries are equal, that’s why knowing how to customize the right IP voice solution is essential. With all the features that come in unified communications, options for solutions can be endless. If you don’t know which direction to go, having too many options can prove to be a headache. To help you get started, I’ve compiled the skeleton of ideal deployments based on industry aimed at helping you customize your own IP voice solutions.

The success of technology is based on constant advancement. Right now, the industry is looking toward the future in anticipation of what the “newfound” cloud will bring. IP Telephony is no different as more and more communications move to the cloud. This leads many to question, is hardware going to stick around? The on premise IP-PBX isn’t going the way of the tin can, and Grandstream proves that—the arrival of the cloud doesn’t cancel out the benefits of hardware-based solutions. But I suppose for some, the question remains how does the on premise IP PBX innovate with us? The answer to that is through customization, security, and flexibility.

We have been talking about integration on our blog quite a bit recently. It has become one of the most popular buzzwords in communications as open-source technology continues its takeover of the industry. Integration is not just something that manufacturers should be talking about but something that end-users should pay close attention to when designing, deploying or expanding their solutions.