Formula 1 Technologies is a communications service provider, installer, and support center for business customers throughout South Africa. They provide end-to-end voice, video, and data solutions to the enterprise market and offer everything from networking solutions to a turnkey voice solution, along with the hardware required. Formula 1 had been using Samsung PBXs and in recent years Samsung decided to exit the UC market. Although they do offer a hosted service, the majority of Formula 1’s customers still opt for an on-premise IP PBX, which is maintained through a service level agreement. Formula 1 used this opportunity to analyze the market and look for new industry partners that could help them offer better services to their customers at a lower price.