There is no ‘official’ definition for the term Unified Communications (UC), but most you find will focus on the integration of voice, video, data and mobility into a centralized communication network. While UC still revolves around the integration of these four platforms, the technology that makes up each of those areas, and how we use them, has evolved quite a bit. In the same way that the term “Web 2.0” was coined to differentiate the newer generation of internet technology, maybe it is time to usher in "UC 2.0". UC is no longer just traditional VoIP systems combined with SIP or H.323 video conferencing room systems – it is smart devices, mobile apps, collaboration tools and specialized data management platforms. This blog will highlight the current landscape of UC solutions to show what has changed and preview what may be the next major advancements in the UC ecosystem.
For most people, video conferencing elicits a vision of sitting in a conference room and staring at people in another conference room— this is the traditional use of video conferencing. However, video collaboration tools are being used very creatively in a variety of ways by all types of businesses. For technology resellers, installers and system integrators, that opens up a huge opportunity to sell video conferencing outside the traditional small to medium business. In today’s day and age, video conferencing can be adopted by nearly any type of business to improve operations, customer service and its bottom-line. Let’s take a look at some unique industries where video conferencing and collaboration tools are present.
Today, about 76% of users claim to use video solutions at work. Video communications outperforms conventional communication channels because it provides an organic user experience, resulting in higher engagement, enhanced experiences and a collaborative environment for employees who use it to communicate. For these reasons, businesses are adding video to their communication strategy and seeing outstanding results.