It is no secret that the way we communicate is changing – especially in the workplace. 20 years ago, internal processes within a business were focused on communicating knowledge and plans to employees to ensure everyone is on the same page. This model was based on a few key stakeholders making decisions and relaying those decisions to employees through internal communication programs such as email or print newsletters, memos or staff meetings. Businesses did not have tools to allow them to maximize their time and employee contributions by collaborating efficiently and productively. Traditionally, the only communication options most businesses had were phone calls and in-person meetings, the first of which creates a strange dynamic that ignores non-verbal communications, the latter of which limits efficiency and productivity at the expense of a meeting.
Raise your hand if you’ve recently attended a webinar or online meeting. Just last week I attended 3 online meetings and 1 webinar. Chances are, you’ve probably been to a few yourself. That got me thinking: video conferencing is not just a commodity anymore, but rather a standard medium of business communications. For that reason, I gathered a list of growing trends that prove VC is disrupting the industry and why this medium is becoming a standard in the way we communicate.