A few weeks ago we announced a major expansion for Grandstream – our entrance into the networking solutions marketplace. Over the coming months we will begin to build out and expand our networking solutions portfolio with a variety of low-end, mid-range and high-end WiFi APs and routers. Our entry into networking market is a major step for Grandstream’s efforts in continuing to offer complete business communication solutions.
When it comes to strategizing for your business, size matters. Creating a comprehensive marketing plan that highlights the value of targeting the right market size is important. This will build an accurate B2B profile, making it easy to design targeted content which contributes to the success of your campaigns. Not to mention the impact it will have on your ROI. That’s one effective way to market.
Do you remember the sound of dial-up while painfully waiting for a computer to connect to the Internet? Or when all devices required a wired connection? In the mid-1990s when the Internet first hit the “mainstream” the Institute of Electrical and Electronics Engineers (IEEE) Standards had just barely established the 802.11 standard and dial up was considered an innovative technology. Now, a quarter century later the way we use the Internet is completely different and the original 802.11 standard is a legacy.
On my last post I briefly talked about Unified Communications. Specifically, how a business can unify and streamline all of its communication into one powerful solution. If you are thinking about implementing Unified Communication Management in your business, it’s worth taking a deeper look into the many benefits. Here are my top 5 reasons why Unified Communications is a must in any business.
I was surprised to learn that not many people outside of this industry know what VoIP is. Every time someone new asks me what I do for work and I answer with “marketing for VoIP technology” almost immediately there is look of confusion followed by a “what is VoIP?” question. I’m left wondering, how can anyone STILL use analog technology when they could be using VoIP? If you are wondering the same—or even what VoIP is—you’ve come to the right place.
A few years back, I was fortunate to speak at Ingate’s Unified Communications and SIP Trunking Summit in Miami. An interesting discussion developed, making it clear to us that the term PBX has an outdated connotation for many people. The idea that the PBX is simply a voice server requiring extensive wiring couldn’t be further from reality. As the discussion progressed about what the modern day PBX can accomplish, many heads in the room began to turn. People began to question whether the industry as a whole should adopt a new term to describe these powerful UC devices? Regardless, it’s important to continue educating the channel and end user businesses that the PBX has evolved – and SIP is to thank for that. In the past, terms like legacy, voice, and analog were used to describe the PBX. Today, terms like UC and open source now apply. SIP technology has forever changed the PBX (now known as an IP PBX) to the point where a new introduction is needed.
Ever been in a really long and (dare I say it) boring phone conference? Sitting at your desk with multiple browser windows open, phone on mute while you “listen” in? If you answered yes, then you’ve probably experienced one of the most detached and unproductive ways to participate in conferences. The time has come to ditch your outdated phone system and upgrade to a new way to collaborate: video conferencing.
When it comes to collaboration, video performs better than just audio. The face-to-face interaction from video conferencing allows users to become more engaged thanks to non-verbal communication. This attributes to a 22% increase in participation and a 26% increase in task performance. It’s no surprise the use of video conferencing has spread rapidly in the last few years.